Some stories don’t start with an idea — they start with a feeling.

Over twenty years ago, the paths of Grace and Cole crossed in New York — two people united by a shared passion for style, quality, and real life. What began as a chance encounter grew into a lifelong journey of dedication, creativity, and a love for timeless fashion.

Fifteen years ago, they decided to bring their vision to life: a boutique where clothing isn’t about trends, but about character. That’s how Grace & Cole New York was born — a brand built on confidence, elegance, and simplicity.

Since then, Grace and Cole have been designing collections that celebrate life as it truly is — authentic, comfortable, and effortlessly stylish. Every piece is carefully selected and crafted from materials that not only look beautiful but feel just right. Because clothing should embrace you, not overpower you.

What once started with just the two of them in a small Manhattan studio has grown into a brand loved by those who see style as something personal — something that only gets better with time.

At Grace & Cole New York, we believe that true elegance doesn’t need to be loud. It lives in the details, in the confidence you carry, and in the feeling of wearing something that truly belongs to you.

From our first sketch to your favorite piece — every design tells a part of our story. And hopefully, soon, a part of yours too.

With love,
Grace & Cole
Est. 2010